the ash flash

the ash flash

Ash Flash Market Brief: Nobody's Measuring Good Enough Against What's Actually Possible

Why good is not good enough for independent funeral homes. What the data shows and why it’s so hard to see from the inside.

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John Ashworth
Sep 14, 2026
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Funeral Home Owners - The Assumption of Adequacy Is the Problem

Tom Anderson wrote something in Funeral Director Daily this last week worth highlighting. He used Wendy’s as the entry point. Roughly 5 …

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