I just left a 250-call funeral home in Chicagoland. Fourth generation, family-run, strong community brand. She’s doing a couple hundred thousand dollars in pre-need annually and selling every contract herself. Three people running the whole operation.
And her current insurance carrier? Completely ignoring her. Too small to matter to them.
Here’s what I told her…
Forget the magic systems. Forget the experts trying to sell you on their one weird trick. Keep everything you’re doing exactly the same. Just double your list.
That’s where it starts.
Most pre-need programs aren’t struggling because the market dried up. They’re struggling because there’s no list worth talking about, no CRM keeping track of it, no touch points, no broadcast email going out, no content, no system. The infrastructure is missing. And without the infrastructure, doubling your revenue is just a wish.
You don’t build the infrastructure all at once either. I spent the first half of my career as a health coach and clinical exercise physiologist. I never took someone from the couch to the best shape of their life in a single session. You take one step at a time. One year at a time when you have to.
For a pre-need program, step one is simple. Make doubling your list the initiative for the rest of this year. Just that. Build the list. Then send one broadcast email about something provocative related to funeral planning. See what happens. You’ll be surprised.
Everything else follows from there.
If you’re a smaller independent firm getting ignored by the big carriers, I built what I’m building specifically for you. Full podcast episode is at theashflash.com.
Johnny Renaissance
#PreNeed #FuneralHome #FuneralIndustry #DeathCare #CommandPreneedOps
