Why passive funeral homes will lose 40% of their pre-need market share in the next 3 years, and how to be on the winning side.

there’s a mountain of opportunity in engaging people who are already interested in getting this done, but whose interest needs to be captured and acknowledged and nurtured.

I’m talking about the funeral homes who wait for pre-need business to walk through the door. The ones who say they’re “more intentional” with marketing but have no real follow-up system. The ones who…