the ash flash

the ash flash

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October 2026

Cremation Is Not Lost Revenue. It Is a Blank Page.
The ground underneath you is vibrating. Can you feel it?
 • John Ashworth
Know your business math before the vendor does
It is not proof. It is a claim. And in this profession, where your margins are tight and your decisions are permanent, there is a real difference…
 • John Ashworth
A random rant on a Tuesday morning...
Preneed is the response to all of this, and it needs to be run by people.
 • John Ashworth
10:53
Don’t let the macro headlines become your excuse
The more useful response to this data is to ask what kind of customer base your current marketing system is actually building.
 • John Ashworth
A robot doesn’t buy breakfast
What gets lost before you ever get the call or the appointment...
 • John Ashworth
The Independent Funeral Home Is Under Pressure From Every Direction. Here Is How to Fight Back.
That experience taught me something that I think is genuinely useful for independents to hear: corporate does not have all the answers.
 • John Ashworth
THE BRIEF - Week of October 2 to October 9, 2026| For Independent Funeral Home Owners, Pre-need Professionals, and Sales Teams
subscribe to ash flash analogue - see below
 • John Ashworth
Ten funeral homes will run the same AI obituary writer this year. Nine of them will sound exactly alike.
What’s your plan?
 • John Ashworth
The Gift of a funeral plan: What Pre-Need Is truly offering and How to Protect It
A client who knows where their money is, has a copy of their contract, and has been told they can call anytime is a client who sleeps better. That is…
 • John Ashworth
© 2026 John Ashworth · Privacy ∙ Terms ∙ Collection notice
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