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Ashworth Academy Content Brief — Monday, September 21, 2026
Inside you will discover proof of what th infrastructure I’m always talking about buys you...
 • John Ashworth
Lean is a position now, not just a constraint
Independent funeral homes have been running lean for decades. The difference is that for you, small was a constraint. AI is turning that same constraint…
 • John Ashworth
You are the variable, NOT the economy
Your prospect is weighing what they want against what they fear, and somewhere in that equation is a version of this purchase that makes sense to them.
 • John Ashworth
Why I built the Ashworth Academy & what I keep seeing inside the funeral profession
...the guy looks around at everything happening inside his industry, feels something shift in his gut, and decides to do the exact opposite of what…
 • John Ashworth
Stop Watching the AI Debate and Start Using the Tool
That signal is the hardest thing to fake. And because it is hard to fake, it is the most valuable thing you can build a reputation on.
 • John Ashworth
9:17
Market Brief: Nobody Wins on a postcard alone anymore
Five Things Worth Knowing This Week in Pre-need
 • John Ashworth
Ash Flash Market Brief: Nobody's Measuring Good Enough Against What's Actually Possible
Why good is not good enough for independent funeral homes. What the data shows and why it’s so hard to see from the inside.
 • John Ashworth
Owning the pipeline before it runs dry
An owned planner, connected to a follow up system that runs all the time, is how you solve it. The families you served last year are still in that…
 • John Ashworth
Carrying the weight that doesn’t go away
Nobody had written a protocol for September 11th, because nobody had imagined September 11th
 • John Ashworth
The sound that crosses every line we draw in the sand
Because telling the truth about the things that broke your heart is how you keep faith with the people and the moments that mattered.
 • John Ashworth
Two stories from the wire, when combined, will tell you more about the next five years of death care than any keynote is willing to reveal
The competition for licensed directors is no longer about salary and a good schedule. It is about whether a young director can see a future in your…
 • John Ashworth
Legacy reputation isn’t enough anymore: What independent Funeral Homes are losing before the first call
It means your digital presence has to do something your reputation used to do automatically, which is earn the first call. Not close it. Earn it.
 • John Ashworth
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