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A profession that got talked into sounding like nobody
They sound like every other funeral home, which is the actual crime, because the whole business is built on being trusted enough that a stranger hands…
Aug 9
•
John Ashworth
The Brief
**For Independent Funeral Home Owners | Today's Intelligence**
Aug 5
•
John Ashworth
July 2026
There's always still time until there isn't
If you’ve been putting off a conversation with your parents about what they want, you’re not alone.
Jul 30
•
John Ashworth
AIFlash market Brief for July 29th, 2026
Reputation gets you known and can serve you and your family run business for decades. It does not get you an offer on your terms, and it usually will…
Jul 29
•
John Ashworth
When SCI Is the Last Number in Your Phone, It’s Already Too Late
Yesterday I got off the phone with an owner I’ve been working with for two years.
Jul 28
•
John Ashworth
The 4 Boxes of Selling and how they apply to your funeral home's pre-need program...
Are you willing to take control?
Jul 7
•
John Ashworth
19:39
The Hum Is the Receipt - data centers are the worst sales pitch in America
The CEO of an AI chip company said the quiet part out loud at a conference in June.
Jul 5
•
John Ashworth
Nike went all in on the World Cup. Good. Not Great and maybe not enough...
This is a company that cannot afford to miss, betting enormous money and creative capital to manufacture the cultural relevance it used to generate on…
Jul 1
•
John Ashworth
0:12
June 2026
Want to grow your pre-need business? Double your list.
Forget the magic systems. Forget the experts trying to sell you on their one weird trick. Keep everything you’re doing exactly the same. Just double…
Jun 26
•
John Ashworth
5:08
When Was the Last Time You Spent an Hour Working ON Your Business?
The funeral profession is uniquely unforgiving in this regard.
Jun 10
•
John Ashworth
13:29
May 2026
The Intel CEO Didn’t Save the Company With a New Product. He Sold His Way Out
sales cures a lot of ills. You can solve a lot of business problems by solving your sales problem first
May 12
•
John Ashworth
The Old Story About AI Is Already Dead
Your website was never just a website...
May 5
•
John Ashworth
4:59
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